Limited Edition Leggings

Programmes used: Illustrator, Photoshop

A limited edition merch drop - black leggings with a gold foil "Altitude" script down the leg, and a pocket (because pockets matter).

The campaign leaned into a premium, editorial feel - monochrome photography letting the gold detail do the talking. For something as simple as a leggings launch, the goal was to make it feel like more of an event than a product post.

I designed the leggings, shot the campaign, and rolled out assets nationally across the studio network. Studios then ran their campaigns at a local level.