Peaches Polewear
Logo & info Card
Programmes used: Illustrator, Photoshop, InDesign
Peaches Polewear was a pole and activewear clothing brand with a personality to match - fun, bold, and a little bit cheeky. They made playful tops, bottoms and custom pieces for a community that loves the fashion that comes with it.
Co-owner, Anna, is one of those people you can't miss - vivid, expressive, and always wearing something fantastic, bold and bursting with personality. I wanted that energy to live in the logo and branding.
The Choices.
I created a peach as the icon - sweet, round, and just a little bit cheeky. The colour palette is a sunset gradient, pink melting into orange, with a vectorised watercolour texture that reads as sharp geometry up close but softens into something organic from a distance.
The typography does two jobs - a lowercase brush script for "peaches" gives it a handmade, personal feel, while a clean wide-spaced sans-serif for "POLEWEAR" adds the weight and confidence of a brand that means business. Together they take it from hobby to craft.
Overall the branding was tropical, sun-soaked, and reflected exactly what Peaches Polewear was about - bold fabrics, vibrant cuts, and designs made for people who love to be noticed. They've since closed their doors, but while they were around, Peaches was popular, busy, and very much loved.
